Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Data-Driven Influencer Campaigns – Balancing First‑Party...
Followers still drive awareness, but our data reveals a deeper shift: brands and...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
Global Influencer Agreement for Multi-Territory Campaigns
In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...
Automate Influencer Contracts with Zapier, DocuSign &...
Influencer programs increasingly hinge on speed and clarity: are manual contract...
Contract Negotiation Playbook for Agency Account Leads
What do you say when a brand offers $600 but your creator needs $800, and still wants...
More Articles
The Influencer Playbook Behind Airlines & Cruise Lines’...
Influencer marketing has officially set sail, and it's cruising straight into the heart...
Top Influencer Marketing Strategies for Travel &...
The travel gear and accessories market is experiencing a thrilling shift, where...
EU Takes Aim at Influencer Marketing Practices with New Scrutiny
Influencer marketing has become a core part of advertising strategies worldwide, with its...
Top Influencer Marketing Strategies Revolutionizing Hotels...
Let’s face it: hotels and resorts are no longer just about cozy rooms and room service;...
Top Destination Marketing Influencer Marketing Campaigns Shaping...
Influencer marketing isn’t just a passing trend—it’s become the secret sauce behind...
Top Adventure & Experience Tourism Influencer Marketing...
Influencer marketing is no longer just about showing off the prettiest beaches and the...
Top Travel Gear & Accessories Influencer Marketing...
Influencer marketing has officially gone from a “nice-to-have” to a “must-have”...
Hotels & Resorts Using Influencer Marketing to Redefine...
Influencer marketing is officially having its moment—and it’s not slowing down. With...
6 Standout Influencer Marketing Campaigns Food & Beverage...
If you haven’t noticed by now, influencer marketing isn’t just a trend—it’s a...