By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
How to Choose the Right Ad Account Structure: Business, Agency...
Social Media’s media engine keeps getting faster, but the on-ramp you choose will...
How to Structure Influencer Whitelisting Agreements for Meta...
Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...
Data-Driven Influencer Campaigns – Balancing First‑Party...
Followers still drive awareness, but our data reveals a deeper shift: brands and...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
More Articles
Specialty Coffee & Tea Influencer Marketing Campaigns That...
In a world where coffee is practically a culture and tea is more than just a beverage...
Best Influencer Marketing Campaigns for Alcohol Brands
Influencer marketing is no longer just a “nice-to-have” strategy for alcoholic...
Instagram’s New AI Partnership Ads: Revolutionizing Creator...
Instagram continues to evolve its platform to provide more value to businesses...
Best Social Media Marketing Strategies for Healthy Snacks &...
The healthy snacks and drinks industry is booming, with the global snack market hitting...
Best Influencer Marketing Strategies for Retail &...
Influencer marketing isn’t just having a moment—it’s having a full-on main...
Best Social Media Marketing Strategies for Fitness &...
The fitness and nutrition industry is flexing some serious muscle when it comes to social...
Best Influencer Marketing Strategies for Specialty Coffee &...
In the world of specialty coffee and tea, influencer marketing has become the secret...
Best Influencer Marketing Strategies for Vegan &...
In a world where “plant-based” isn’t just a diet choice but a lifestyle movement...
Best Influencer Marketing Strategies for Meal Kit &...
The meal kit and delivery services industry is cooking up a storm, with global revenues...