An influencer with millions of followers may be great for promoting a large ecommerce...
English
LATEST
Why Performance Influencer Marketing is the Future: Strategies...
Influencers have been known to help drive brand awareness and build trust with their...
6 TikTok Brand Awareness Campaigns
Heard of a skincare brand turning TikTok into a full-funnel sales machine during Ramadan...
BookTok Trend Strategy: Operationalizing Roleplay, Sounds, and...
What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...
Advanced Social Media Marketing Techniques for Specific...
Social media marketing may be effective, but only if you’re using the right techniques...
Best Influencer Tracking Platforms for 2025
In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
More Articles
How B2B Brands Are Driving Pipeline with LinkedIn Gifting
How can B2B brands cut through LinkedIn’s noise and ignite authentic advocacy among...
PUMA’s Fortnite Sneaker Drop Campaign
PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
YouTube’s New Viewer Segments Unveil True Fan Engagement
YouTube’s shift from “returning viewers” to nuanced audience tiers arms creators...
FTC-Compliant Gift Disclosures Made Easy
Marketers today face two critical questions: How can you streamline gift-disclosure...
CRM-Powered Seed Lists: Dynamic Segmentation
Consumers no longer accept random product dumps as authentic endorsements, and...
International Seeding Logistics: Duties, DDP & Returns
Why are nearly half of gifted packages never claimed, and how can brands turn PR outreach...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
YouTube’s New Authenticity Push: Unoriginal Content Faces...
YouTube will demonetize repetitive, AI-generated, and low-effort videos under updated...