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Hybrid Commission Models: CPA + Fixed Fee Structures
When influencers oscillate between feast‑or‑famine payouts and flat‑rate retainers...
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From Search Referrals to Push Notifications: Tripadvisor’s...
Why proactive, context‑aware marketing could define the future of travel...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
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The global recorded music market hit a whopping $29.2 billion last year, driven primarily...
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In the fast-paced world of music promotion, TikTok and Instagram are the platforms that...
How to Create an Influencer Campaign Brief (2025 Edition)
What was once an afterthought PDF attachment is now a strategic tool that can make or...
Adam Mosseri on Pivoting Your Instagram Content: Keep or Start...
Instagram’s Chief, Adam Mosseri, has shared valuable advice for creators considering a...
TikTok Launches Meditation Tools and Mental Health Fund to...
TikTok has introduced new initiatives aimed at supporting users' mental health and...
YouTube’s Latest Ad Innovations from BrandCast 2025: Peak...
YouTube’s recent BrandCast 2025 event introduced a range of new advertising innovations...
YouTube Launches Weekly Podcast Charts to Showcase the Top U.S...
YouTube has made a significant move in the podcasting space by launching its new Weekly...