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TikTok Shop Lays Off Staff After Missed 2024 Targets
Despite tripling U.S. Black Friday sales, TikTok’s Shop division failed to hit 2024...
Opt-In Seeding Funnels: Build Qualified Wishlists
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Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...
How Marketers Use No-Code Platforms to Scale Influencer NFT Drops
Modern influencer campaigns demand both speed and authenticity for success. But that...
Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
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Pinterest Responds to AI Backlash: Introducing Gen AI Labels for...
As generative AI (Gen AI) tools continue to evolve, platforms like Pinterest are feeling...
Snapchat Scraps Redesign as Engagement, Earnings Slide
In a significant move, Snapchat has reversed its decision to simplify the app’s design...
How Mashreq’s SMASHREQ Game Took Over TikTok and Captured...
Mashreq’s recent SMASHREQ campaign, an augmented reality (AR) game released on TikTok...
Meta’s Antitrust Trial: A Battle Over Monopoly Claims and...
Meta is facing a high-stakes antitrust trial brought against it by the Federal Trade...
Meta’s AI Ambitions: What the 2025 Earnings Report Reveals...
Meta’s 2025 earnings report is here, and it offers a clear picture of the company's...
Meta AI App: Merging Social, Voice, and Personalization for the...
Meta has taken a significant step forward in the AI race with the launch of its...
Top Trends in Jewelry & Accessories Marketing You Need to...
The jewelry market is shifting towards personalization like never before. Customization...
Top Trends for Fashion & Apparel Brands This Year
The game has changed—if you’re not leveraging TikTok or tapping into personalized...