In paid influencer advertising, 2 pressing questions surface: How can brands...
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Geo-Targeting Tactics for Boosted Influencer Posts
Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
How to Choose the Right Ad Account Structure: Business, Agency...
Social Media’s media engine keeps getting faster, but the on-ramp you choose will...
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Best Social Media Marketing Strategies for Retail &...
The world of Retail & E-Commerce is evolving faster than you can say “add to...
Top Vegan & Plant-Based Foods Social Media Marketing...
The vegan and plant-based food sector is on a roll, with a global market valued at $16.55...
How Meal Kit & Delivery Brands Are Serving Up Winning...
In case you hadn’t noticed, meal kits are no longer just a convenient dinner...
Top Social Media Marketing Campaigns for Restaurants & Cafes
From influencer-driven launches to trend-triggering content, restaurants and cafes are...
Best Retail & E-Commerce Social Media Marketing Campaigns
Let’s be honest—social media doesn’t sleep, and neither does the retail and...
Top Vegan & Plant-Based Food Influencer Campaigns You Need...
Influencer marketing is having its moment—and by moment, we mean it’s on track to...
TikTok Expands In-Stream Shopping Across Europe Amid Uncertainty...
As TikTok faces growing uncertainties surrounding its future in the U.S., the company is...
X Will Introduce Video Reactions Similar to TikTok Green Screen...
X is taking significant steps to enhance video engagement on its platform. The company...
Top 7 TikTok and Instagram Campaigns in Health & Wellness...
The health and wellness industry is flexing its muscles—literally and...