From on‑screen logos to a bespoke TV spot, the bank rewrites finance marketing with a...
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$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...
The deal moves forward provided the combined holding group doesn’t collude to favor or...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
FTC-Compliant Gift Disclosures Made Easy
Marketers today face two critical questions: How can you streamline gift-disclosure...
International Seeding Logistics: Duties, DDP & Returns
Why are nearly half of gifted packages never claimed, and how can brands turn PR outreach...
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Meta’s Antitrust Trial: A Battle Over Monopoly Claims and...
Meta is facing a high-stakes antitrust trial brought against it by the Federal Trade...
How Much Content Does TikTok Generate in Just One Day? A Cornell...
TikTok is a global powerhouse, influencing everything from entertainment to politics. But...
TikTok Tests Footnotes to Enhance Content Context: A Look at How...
With the rise of misinformation across social media platforms, TikTok is taking steps to...
Alabama Sues TikTok: Allegations of Targeting Minors and Fueling...
In a significant move, the state of Alabama has filed a lawsuit against TikTok and its...
TikTok Eyes Japan for E-Commerce Push: A Key Move in Its Global...
TikTok, the short-form video platform that has become a major player in social media, is...
Top Sports Influencer Marketing Campaigns That Won Big
The most successful campaigns today are built around multi-cycle partnerships that span...
Top Influencer Marketing Strategies for a Winning Sports Campaign
If you’re still treating sports influencer marketing like it’s 2020, you’re leaving...
Threads Ads Expanding to All Meta Advertisers: What It Means for...
Meta has officially expanded its Threads ad offering to all eligible advertisers...
Top Influencer Marketing Campaigns Driving Success for Insurance...
If you think influencer marketing can’t work for insurance, you're underestimating just...