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Approval Workflows: How Paid vs Organic Influencer Collabs Differ
Influencer asset approvals have become a critical fulcrum in modern marketing operations:...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Old Navy’s Campaign Blends Celebrity Comeback with Activewear...
By pairing nostalgia with generational reach, Old Navy repositions itself in the...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
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Top Travel Gear & Accessories Influencer Marketing...
Influencer marketing has officially gone from a “nice-to-have” to a “must-have”...
Meta Strengthens Teen Account Protections and Expands to...
Meta has been ramping up its efforts to create a safer online space for teens across its...
TikTok Cracks Down on US E-Commerce Team After Missed Sales...
TikTok’s e-commerce aspirations in the U.S. have hit a roadblock. ByteDance, TikTok’s...
Top Social Media Marketing Campaigns for Restaurants & Cafes
From influencer-driven launches to trend-triggering content, restaurants and cafes are...
Instagram Teams Up with Schools to Tackle Bullying and Boost...
In an effort to address the growing concerns of cyberbullying and ensure a safer...
Content Marketing Strategy Examples from Top Brands
Every single marketing effort comes back to content. Whether your main strategy is social...
Best Influencer Marketing Strategies for Medical Devices &...
Influencer marketing has taken the medical devices and services world by storm—who knew...
Oracle Likely to Become TikTok’s U.S. Partner Amid Growing...
As TikTok’s future in the U.S. still hangs in the balance, Oracle has emerged as a...
TikTok Launches AMBER Alerts Nationwide to Help Find Missing...
TikTok is expanding its efforts to protect children and support the search for missing...