Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
USA
LATEST
Top Reddit Agencies for Crypto, Fintech, and Web3 Brands
How do you break into a platform where skepticism toward marketing is the default...
Reddit Campaigns That Actually Work
It wasn’t flashy. No celebrity endorsements, no viral stunts—just surgical precision...
EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty
Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
Meta doubles down on video and influencer-led ads to boost product discovery and...
TikTok Employees Flag Teen Safety Risks in Court Video
Newly unsealed clips reveal internal concerns that contradict TikTok’s public safety...
More Articles
The Legal Risks of Promoting NFTs: What Influencers and Brands...
Influencer-driven NFT campaigns are rapidly evolving from niche collectibles into...
Olipop’s UGC Strategy: 5¢ Drops and Hotel Experiences That...
Far beyond free cans, the brand’s summer campaign blends immersive travel and...
Report Says Luxury Faces First Prolonged Downturn in 15 Years:...
Bain & Company diagnoses the sector’s initial sustained slowdown since 2008–09...
Regulated-Industry UGC Briefs: Staying Compliant in Health...
In an era where health and financial brands must navigate a minefield of regulatory...
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
Spark Ads & Whitelisting Permission Addendum
Why does a 30-second TikTok clip suddenly cost 25% more once you ask for the Spark code...
Global Influencer Agreement for Multi-Territory Campaigns
In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...