Meta Launches Ray-Ban Smart Glasses in India: Features, Pricing, and What to Expect

Key takeaways
  • Meta’s Ray-Ban smart glasses will be available in India starting May 19, with a starting price of ₹29,990 ($350).
  • Equipped with a 12MP ultra-wide camera, Meta AI for real-time translation and messaging, and music streaming from apps like Spotify and Apple Music.
  • Aimed at tech enthusiasts, content creators, and everyday users seeking seamless integration of smart technology into their daily lives.
  • 36 hours of battery life with a fully charged case and 50% charge in just 20 minutes.

Meta is stepping up its wearable tech game with the launch of its highly anticipated Ray-Ban Smart Glasses in India, set to go on sale starting May 19. With a starting price of ₹29,990 ($350), these AI-powered glasses promise to blend style, functionality, and innovation, making them an enticing addition to the growing market for smart wearables in India.

Here’s a closer look at what these smart glasses bring to the table and what you can expect from this launch.

What Are Meta’s Ray-Ban Smart Glasses?

Meta’s Ray-Ban Smart Glasses are the result of a collaboration between Meta and the eyewear giant Ray-Ban. The glasses feature a sleek, stylish design and are packed with cutting-edge technology, including dual 12MP ultra-wide cameras, built-in speakers, and five microphones.

The glasses are powered by Meta’s AI technology, allowing users to interact with their surroundings, send messages, make calls, and access real-time translations—all hands-free.

The glasses come in two frame styles: the classic Wayfarer and the more contemporary Skyler.

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Additionally, there are multiple lens options available, including clear, sun, polarized, transition, and prescription lenses, making them a versatile choice for different needs.

Smart Glasses for India: Why Now?

India is an ideal market for Meta’s Ray-Ban Smart Glasses. With over 900 million internet users and a rapidly growing tech-savvy population, there’s a high demand for innovative gadgets that offer both practicality and style.

India’s increasing digital adoption and affinity for AI-powered devices make it a prime location for the introduction of these smart glasses.

Meta is also banking on the country’s younger, tech-focused demographic to drive adoption. The glasses are designed not just for tech enthusiasts but for anyone looking for a more integrated and hands-free experience in their everyday life.

Pricing and Availability

Meta’s Ray-Ban Smart Glasses will be available in India starting May 19, priced at ₹29,990. The glasses can already be pre-ordered on the Ray-Ban website and will be available for purchase in stores as well. The glasses come in two frame types (Wayfarer and Skyler) and feature several lens options, giving users flexibility in both style and function.

So far, there have been 2 million pairs sold. Meta hopes their entry to the Indian market will help them reach an annual target of 10 million.

Challenges and Opportunities for Meta in India

While the glasses offer exciting potential, there are some hurdles Meta must overcome. One major drawback is the lack of support for Indian languages. Although the glasses offer real-time translation for several major languages, the absence of Indian languages could limit their appeal to a wider audience.

Meta will likely need to expand language support in the near future to cater to the diverse linguistic landscape of India.

Additionally, Meta faces competition from other tech giants, like VIRTUE and Rokid. And while the Ray-Ban Smart Glasses offer innovative features, they will need to prove their value in a market already populated with wearable tech.

The Future of Smart Glasses: What’s Next?

Meta’s Ray-Ban Smart Glasses are just the beginning of what could be a new era in wearable technology. With the possibility of future updates, such as the inclusion of facial recognition, Meta is looking to make its smart glasses even more interactive and immersive.

As AI and wearable tech continue to evolve, Meta’s smart glasses could become a game-changer, not just for content creators, but for anyone looking to experience the next level of smart technology.

About the Author
Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.