How well do marketers really understand the pulse of their influencer campaigns? Are...
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Macao Hosts CreatorWeek 2025 Event
The event positions Macao as a meeting point for Chinese and global platforms, creators...
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
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Influencer Tool Showdown: HypeAuditor vs Modash vs FYI
Are you still trusting raw follower counts when vetting creators? Do manual gifting...
Bot Farm Detection Checklist for Instagram & TikTok
Influencer programs on Instagram and TikTok promise explosive reach, but how confident...
Deepfake & AI-Generated UGC: New Fraud Signals to Watch
Influencer campaigns are facing an invisible adversary: synthetic personas and...
CMO-Ready Influencer ROI One-Pager
When brands are pouring millions into influencer partnerships—only to discover that...
Sydney Sweeney and American Eagle Redefine Experiential Fashion...
A‑list star anchors AE’s fall ’25 denim revival, pairing immersive tech...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
CareerTok Is the New Career Center: Why Gen Zs Trust TikTok...
Seven in ten young adults now scout jobs and education paths on social platforms...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...