How do creators turn YouTube videos into live storefronts during the year’s most...
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ChatGPT’s New Instant Checkout Redefines E-Commerce
Seamless in-chat shopping drives record engagement for Shopify and Etsy merchants while...
YouTube Shopping Affiliate for Shorts: Commission &...
How do creators turn a 15-second clip into a reliable revenue stream? And what patterns...
Top Influencer Discovery Tools with 10M+ influencer Database
Influencer discovery has outgrown hashtag scrapes. Today’s buyers face two hard...
Why Performance Influencer Marketing is the Future: Strategies...
Influencers have been known to help drive brand awareness and build trust with their...
Best Influencer Tracking Platforms for 2025
In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
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Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
LTK x Pinterest Partnership Expands Reach for Shoppable...
By distributing high-quality, styled LTK content to Pinterest’s 570 million users...
Linking Shopify & TikTok Creator Sales Directly Into GA4
In the past year, marketers have watched TikTok Shop creators vault from zero to $15...
Data-Driven Influencer Campaigns – Balancing First‑Party...
Followers still drive awareness, but our data reveals a deeper shift: brands and...
Accessibility & Compliance: Captions, Alt Text, ADA Notes...
How many potential customers are slipping through your campaign’s cracks because...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...
Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...
DTC Product-Launch Influencer Brief Creation Guidelines
A DTC product launch isn’t the time for vague creative direction. You’re operating in...