community manager Influencer Marketing Hub

Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook

Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...

In an industry where audiences increasingly tune out polished commercials and lean into...

Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...

What drives more value for brands: paid amplification that targets measurable...

Media costs soar faster in NY than in any other U.S. market, and a single compliance...

With somewhere between 5.11 and 5.46 billion people using the internet, the potential...

Breaking into a saturated consumer market can seem like an impossible task. The robotic...

Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...

In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...