PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...
CRM-Powered Seed Lists: Dynamic Segmentation
Consumers no longer accept random product dumps as authentic endorsements, and...
Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...
How to Build Sustainable NFT Campaigns with Micro-Influencers
Are you still chasing the next viral NFT drop only to watch engagement fizzle out days...
Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS...
Creative theming and diverse talent combined to make this launch event truly...
Why Instagram and TikTok Are Bringing Short-Form Video to Your TV
Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...
Report Says Luxury Faces First Prolonged Downturn in 15 Years:...
Bain & Company diagnoses the sector’s initial sustained slowdown since 2008–09...
E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...
Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...
What TikTok Community Fest Reveals About the Future of Instant...
With 8 million LIVE shopping hours and a 120 % YoY sales bump in the U.S., the fest...