From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...
Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...
TikTok Live-Shopping Drop Playbook
What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...
Exclusive Discount Code Architecture for Product Drops
How can brands leverage exclusive discount codes to catalyze rapid drops without...
Amazon Supercharges Influencer Earnings for Prime Day
Influencers can earn up to twice their normal rates across key categories during the...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
PUMA’s Fortnite Sneaker Drop Campaign
PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...
CRM-Powered Seed Lists: Dynamic Segmentation
Consumers no longer accept random product dumps as authentic endorsements, and...
Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...