Holiday shopping doesn’t start on Black Friday in stores anymore; it starts on...
Analytics
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Universal Music Group Launches “House of Carmen” to Power...
UMG’s new app lets micro-influencers post paid TikTok and Instagram content directly...
Meta Upgrades Facebook Reels With Smart Recommendations and...
AI-driven topic suggestions and visible friend likes make Facebook’s video feed more...
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
Holiday Budget Pacing: Frontload vs. Backload from Black Friday...
As Q4 ad auctions tighten and consumer behavior splinters across platforms, one question...
Snapchat Turns Chat Into a Brand Channel at Advertising Week NY...
At Advertising Week New York 2025, Snapchat took a bold stance on the future of social...
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Live Gifting Earnings Playbook for Creators...
Live gifting can feel like a slot machine—flashy animations, fuzzy payouts...
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Every creator eventually faces the same questions: How do I turn casual viewers into...
Paid Media Agency Services to Scale Brand Growth
How do brands cut through an ad ecosystem where automation handles bidding, but creative...
LinkedIn Unveils Career Hub to Tackle Workforce Skill Gaps
Designed to guide professionals with AI-driven insights and personalized learning...
The Marketer’s Guide to Social AI: Tools, Tactics, and Trends
How much of social media marketing will still be in human hands three years from now? And...
Kick vs. Twitch vs. YouTube: Which Subscription Split Pays More...
Creators aren’t just asking who has the best split anymore — they’re asking how...
TikTok Shop Fulfillment & Returns Math: Net Payout &...
Sellers on TikTok Shop are learning that profitability isn’t decided at...
TikTok Creator Rewards Program: RPM & Additional Reward Math
TikTok’s Creator Rewards Program has become one of the most misunderstood revenue...
YouTube Live Monetization: How Dual-Format Streams and AI...
In 2025, YouTube Live sits at the intersection of two urgent questions for creators and...