Reddit isn’t another ad slot; it’s where undecided people negotiate what “good”...
Analytics
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TikTok Shop Forces GMV Max on Advertisers
The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...
Best Reddit Analytics Tools for Marketers
Reddit has become the internet’s unfiltered focus group—where product love...
Influencer Scorecards for Modern Campaigns: From Brand Fit to...
How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...
Trump’s White House TikTok Debut Raises Questions About...
Launching the official account suggests the ban deadline may keep moving. On Tuesday...
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Digital Video Overtakes Linear TV, Captures 58% of U.S. TV/Video...
Digital video’s rise to prominence in U.S. ad budgets represents a tectonic shift in...
Monthly Leaderboard Emails: Gamify Competition
Influencer programs are often plagued by inconsistent engagement and opaque performance...
Samsung Ads Unveils Mobile Conversion for Gaming: Turning CTV...
A new AI‑powered solution links connected‑TV viewing with mobile game downloads for...
Fraud Prevention in Affiliate Programs: Bot Filters & Audits
Influencer and affiliate campaigns are under siege from increasingly sophisticated fraud...
Tiered Ambassador Ladders: Level-Up Incentive Design
Influencer programs are no longer one‑off gift sends; today’s top brands and agencies...
Influencer Takedown Workflow: Enforcing IP Breaches Fast
An increasingly common headache for marketer-led influencer campaigns is the...
Coupon Codes vs Tracking Links: Which Converts Best?
In the battle for influencer‑driven performance, two incentive mechanics dominate:...
Hybrid Commission Models: CPA + Fixed Fee Structures
When influencers oscillate between feast‑or‑famine payouts and flat‑rate retainers...
From Search Referrals to Push Notifications: Tripadvisor’s...
Why proactive, context‑aware marketing could define the future of travel...