A look at how Meta’s auto-translation feature could redefine cross-border reach on...
Analytics
LATEST
6 Game-Changing Twitch Influencer Marketing Campaigns That Got...
When MARVEL SNAP prepared to launch its PC version, it didn’t just plan another game...
Winning Back Engagement in the Era of Influencer Fatigue
After a couple of decades of massive growth, the influencer marketing industry is...
10 Essential Tips for Negotiating with Influencers Successfully
Finding potential influencers to work with continues to be the biggest challenge for...
How to Find Influencers in Your Area
An influencer with millions of followers may be great for promoting a large ecommerce...
Why Performance Influencer Marketing is the Future: Strategies...
Influencers have been known to help drive brand awareness and build trust with their...
More Articles
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Brandtech: Chorus Translates AI Recommendations into Creator...
Insights into LLM preferences inform which influencers and content will sway AI-powered...
UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
DAIVID Launches AI-Powered Ad Analytics API to Maintain Creative...
As AI ad production soars, DAIVID’s solution ensures each generated spot meets...
How Cloudflare’s Pay-Per-Crawl Marketplace Protects Publishers
A dual strategy of opt-in blocking and micropayments aims to restore fair compensation...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...
Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...
Zero-Click Shockwaves: How B2B and DTC Brands Are Rethinking...
In recent months, industry observers have noted a profound shift in how prospects and...
Personalized Inserts & QR Codes for Conversion Tracking
How can brands transform every physical touchpoint into a measurable growth engine...