How the French league built 20M followers and 1.6B views with consistency, localization...
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Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re...
Brand Exclusivity in Influencer Marketing
Marketers are renegotiating what “exclusive” means on creator channels. Creators...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
Creators Can Now Earn from TikTok Travel Videos with Booking.com
TikTok Go rewards eligible influencers for promoting bookable hotels and...
Affiliate Marketing vs Influencer Marketing
The ground is shifting under “creator commerce.” Marketplaces now push on-site...
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NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...
Influencer Marketing for Generative Art NFTs: What Makes It Work
As generative art moves from niche experimentation to mainstream NFT marketplaces, two...
Quit Instagram, Get Paid and Feel Better: Stanford’s Stunning...
Participants earned up to $150 to deactivate their social media accounts, and saw anxiety...
How to Build Sustainable NFT Campaigns with Micro-Influencers
Are you still chasing the next viral NFT drop only to watch engagement fizzle out days...
How Influencers Are Driving NFT FOMO—and When It Backfires
TikTok’s fast-paced environment has become the epicenter for NFT hype, but with...
NFT Whitelisting Campaigns: A New Funnel for Influencer Lead Gen
NFT whitelisting has evolved from a simple presale perk into a strategic lead-generation...
How to Evaluate Influencer Fit for NFT Campaigns
As NFT campaigns shift from speculative JPEG drops to utility-driven experiences...
Evergreen Content Calendars: 52 Weekly Prompts Library
What if you never had to face a blank content calendar again? In a world where...
Regulated-Industry UGC Briefs: Staying Compliant in Health...
In an era where health and financial brands must navigate a minefield of regulatory...