How can brands anticipate inventory spikes driven by viral UGC before traditional sales...
Analytics
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Publicis Groupe Acquires Bespoke to Boost Sports Marketing Power
The deal pairs Bespoke’s league connections with Publicis’s data and creative scale...
TikTok Pro App Rewards Positive Videos with Virtual...
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YouTube’s Profanity-Friendly Monetization Playbook for Creators
The updated guidelines free up authentic intros while still guarding brand safety in...
Dynamic Budget Re-allocation Framework (Weekly Sprints)
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Viral Coefficient Model: Predict Referral Loops From UGC
Are you confident in forecasting which pieces of UGC will ignite referral loops and drive...
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Actionable Audience Insights for Creator Briefs
Have you ever sent influencers a brief that ended up collecting virtual dust? Or wondered...
Updating Your Brief Template After Each Campaign: Post-Mortem...
What if your next influencer campaign could learn from its predecessor—automatically...
Accessibility & Compliance: Captions, Alt Text, ADA Notes...
How many potential customers are slipping through your campaign’s cracks because...
TikTok’s New Personalization Tools Are a Masterclass in...
From smarter filters to topic toggles, TikTok is dialing up personalization—without...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...
Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...
Automated by Default: Meta’s Radical Plan to Reinvent Digital...
Zuckerberg’s vision of a no-input ad ecosystem is taking shape, but not everyone’s...