Analytics Archives

Influencer Marketing

How to Build Category Leadership Through Strategic Influencer...

Breaking into a saturated consumer market can seem like an impossible task. The robotic...

Influencer Marketing

Social Media’s media engine keeps getting faster, but the on-ramp you choose will...

Influencer Marketing

Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...

Influencer Marketing

Followers still drive awareness, but our data reveals a deeper shift: brands and...

Social Media

Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...

Social Media

As Meta rolls out its first generative video-edit features, creators get free access to a...

Social Media

Influencer marketing has quickly evolved into a cornerstone of B2B marketing strategies...

Social Media

From closet hauls to makeup hoarding, it’s safe to say that we’ve been witnessing a...

Influencer Marketing

As the influencer marketing landscape has evolved, marketers are getting better at...

Social Media

TikTok’s advertising platform has once again proven its strength in driving sales, with...

Influencer Marketing

In a move that strengthens its commitment to fostering a safer environment for younger...

Influencer Marketing

On March 6, 2025, China’s startup Butterfly Effect unveiled Manus, a fully autonomous...

Influencer Marketing

Influencer marketing has emerged as one of the most powerful tools in modern digital...