By leveraging influencers as judges and amplifiers, the campaign bridges gaming fandom...
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Influencer Scorecards for Modern Campaigns: From Brand Fit to...
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ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
Meta’s AI Dubbing Tool Turns Creators Into Global Content...
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Winning Back Engagement in the Era of Influencer Fatigue
After a couple of decades of massive growth, the influencer marketing industry is...
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Zero-Click Shockwaves: How B2B and DTC Brands Are Rethinking...
In recent months, industry observers have noted a profound shift in how prospects and...
72-Hour Countdown Content Calendar
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Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
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An immersive “Prime in a Box” experience brings surprise performances and football...
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A community-driven line of mints and gums promises to sharpen attention during marathon...
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What if every gifted collaboration you launched not only generated social buzz but also...
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What if every influencer unboxing not only delighted audiences but also reinforced your...
How B2B Brands Are Driving Pipeline with LinkedIn Gifting
How can B2B brands cut through LinkedIn’s noise and ignite authentic advocacy among...
PUMA’s Fortnite Sneaker Drop Campaign
PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...