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CMO-Ready Influencer ROI One-Pager
When brands are pouring millions into influencer partnerships—only to discover that...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
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Data-first planning meets AI tooling as two award‑winning independents unite under one...
Snapchat’s Sports Audience Fuels Athlete Creator Growth
TOGETHXR’s partnership arms emerging pros with tools to grow audiences and revenue on...
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Today’s influencer marketers aren’t just selecting creators—they’re building...
TikTok World Summit: Data, AI, and Full-Funnel Strategy
From Market Scope insights to AI-driven ad formats, TikTok just rewrote the playbook for...
Actionable Audience Insights for Creator Briefs
Have you ever sent influencers a brief that ended up collecting virtual dust? Or wondered...
Updating Your Brief Template After Each Campaign: Post-Mortem...
What if your next influencer campaign could learn from its predecessor—automatically...
Accessibility & Compliance: Captions, Alt Text, ADA Notes...
How many potential customers are slipping through your campaign’s cracks because...
TikTok’s New Personalization Tools Are a Masterclass in...
From smarter filters to topic toggles, TikTok is dialing up personalization—without...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
FTC Disclosure Checklist by Platform (2025 Update)
Are your influencer briefs and contracts updated to mandate on-screen overlays, spoken...