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Approval Workflows: How Paid vs Organic Influencer Collabs Differ
Influencer asset approvals have become a critical fulcrum in modern marketing operations:...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...
By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Revision Limits: How to Set Boundaries Without Alienating...
Influencer collaborations offer immense creative payoff, but they’re increasingly...
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Let’s face it: TikTok isn’t just for viral dances and DIY life hacks anymore. It’s...
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TikTok’s meteoric rise isn’t just for dancing teens and viral challenges...
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In the fast-paced world of technology, influencer marketing is evolving at the speed of a...
Must-See Influencer Campaigns in the Retail and E-Commerce Space
Influencer marketing has officially gone from a "nice-to-have" to a "need-to-have" in the...
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The world of TikTok and Instagram marketing in the food and beverage sector is serving up...