When Wicked: For Good arrived in theaters, it did so alongside a wave of brand tie-ins...
Creative marketing
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A limited‑edition treat and AR adventure turn snack time into a Hawkins‑inspired...
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TikTok Shops, Amazon programs, and incubators lower barriers for creator brands; make...
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Coca-Cola and Star Wars Unite for AR-Powered Collectible Bottles
Limited‐edition Coke and Coke Zero Sugar packaging bring 30 iconic Star Wars characters...
Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS...
Creative theming and diverse talent combined to make this launch event truly...
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Far beyond free cans, the brand’s summer campaign blends immersive travel and...