Short-form teams are shipping more videos with fewer people, and voiceovers are the new...
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Snapchat Launches “Imagine”: Its First Open Prompt AI Lens
By allowing prompts, Snap hands its users more control in shaping personalized...
Peach & Lily’s Unconventional Influencer Strategy:...
Peach & Lily’s latest campaign flips the traditional influencer model, putting...
Create Tiktok Effects Tips and Tricks
TikTok’s fastest-rising creators aren’t just filming dances or voiceovers anymore —...
How to go Viral on Tiktok (Weekly)
Every marketer knows the feeling: a clip unexpectedly spikes, comments pour in, the save...
Johnnie Walker Reimagines Scotch Marketing Through Music
A strategic tie-up aligns her album launch with the brand’s push to stay culturally...
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Prime Day Goes Live in London: Sam Ryder and Jill Scott Ignite...
An immersive “Prime in a Box” experience brings surprise performances and football...
Mars and Razer’s Collab: Clean Label Values to Capture Gen Z...
A community-driven line of mints and gums promises to sharpen attention during marathon...
Feedback-Loop Surveys: Turn Gifts Into Product R&D
What if every gifted collaboration you launched not only generated social buzz but also...
PUMA’s Fortnite Sneaker Drop Campaign
PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...
FTC-Compliant Gift Disclosures Made Easy
Marketers today face two critical questions: How can you streamline gift-disclosure...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
VIP Influencer Gifting Playbook for Macro Creators
What does it take to turn a simple PR box into a must-share social moment—and how do...
MrBeast Pulls AI Thumbnail Tool Amid Creator Uproar
The top YouTuber bowed to fellow creators’ demands, replacing his AI-powered thumbnail...
TikTok Shop Lays Off Staff After Missed 2024 Targets
Despite tripling U.S. Black Friday sales, TikTok’s Shop division failed to hit 2024...