Influencer discovery has outgrown hashtag scrapes. Today’s buyers face two hard...
Influencer Marketing
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Vodafone Taps AI Influencers for Brand Storytelling
Vodafone’s AI model reflects why companies are turning to virtual personas for precise...
NFL and YouTube Break Streaming Record With Brazil Opener
Over 230 countries tuned in as the game marked YouTube’s global debut as an exclusive...
Tubi Launches Creator Program to Compete With TikTok and Prime
By investing in long-form creator content, Tubi expands its library and strengthens ties...
Best TikTok Audit Tools: Shortlist Smarter, Brief Better, Prove...
TikTok isn’t just vibes anymore—it’s a performance channel where search, shopping...
Peach & Lily’s Unconventional Influencer Strategy:...
Peach & Lily’s latest campaign flips the traditional influencer model, putting...
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Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re...
Brand Exclusivity in Influencer Marketing
Marketers are renegotiating what “exclusive” means on creator channels. Creators...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
Creators Can Now Earn from TikTok Travel Videos with Booking.com
TikTok Go rewards eligible influencers for promoting bookable hotels and...
Affiliate Marketing vs Influencer Marketing
The ground is shifting under “creator commerce.” Marketplaces now push on-site...
Spark Ads Collaborations: Rights, Revenue Models & Growth...
Spark Ads have become the fastest-growing TikTok ad format, with brands increasingly...
What Is Influencer Mapping and Why Does it Matter
Influencer marketing is evolving from one-off shout-outs to data-driven network...
Influencer Marketing and Paid Media Guide
What if your next TikTok isn’t just a post, but a revenue engine? How do...
Inside TikTok’s $1.5M Commitment to MrBeast’s TeamWater...
The platform empowers 84 countries of creators to hit a $40M fundraising goal with new...