In the past decade, influencer marketing has transitioned from a novelty tactic to a...
Influencer Marketing
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How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
Spark Ads & Whitelisting Permission Addendum
Why does a 30-second TikTok clip suddenly cost 25% more once you ask for the Spark code...
Global Influencer Agreement for Multi-Territory Campaigns
In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...
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Top TikTok and Instagram Strategies Shaping the Sports Industry
Most sports marketers underestimate how much non-sports content is outperforming game-day...
Heineken’s “Social Off Socials” Marketing...
In an age dominated by constant social media interaction, Heineken’s new campaign...
How the ‘Jaws’ TikTok Trend Is Changing the Way...
TikTok trends are not just for fun—they can have a massive impact on marketing...
Music Promoters Adapt to Uncertainty: Diversifying Beyond TikTok...
As the uncertainty surrounding TikTok’s future continues, music promoters are...
Top Sports Influencer Marketing Campaigns That Won Big
The most successful campaigns today are built around multi-cycle partnerships that span...
Top Influencer Marketing Strategies for a Winning Sports Campaign
If you’re still treating sports influencer marketing like it’s 2020, you’re leaving...
BRANDEdit’s Spring Grocer Influencer Experience: How a Pop-Up...
BRANDEdit, a division of The Digital Dept., has taken a bold step in elevating the...
Top Influencer Marketing Campaigns Driving Success for Insurance...
If you think influencer marketing can’t work for insurance, you're underestimating just...
Top Influencer Marketing Strategies Every Insurance Brand Should...
If you assume insurance is too regulated or “boring” for influencer marketing — the...