When you run influencer or UGC campaigns at scale, crisis isn’t a matter of if; it’s...
Influencer Marketing
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Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...
Approval Workflows: How Paid vs Organic Influencer Collabs Differ
Influencer asset approvals have become a critical fulcrum in modern marketing operations:...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...
By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Revision Limits: How to Set Boundaries Without Alienating...
Influencer collaborations offer immense creative payoff, but they’re increasingly...
More Articles
Top Influencer Marketing Campaigns for Banks to Learn From
In banking today, influencer marketing isn't just about visibility — it’s about...
OMG Australia Launches CREO: A Game-Changer for Influencer...
OMG Australia has unveiled its groundbreaking influencer marketing platform, CREO, which...
Top Airlines & Cruise Lines Influencer Marketing Campaigns...
Airlines and cruise lines are strategically integrating influencer marketing into their...
Luxury Shopping Goes Social: 27% of Shoppers Buy Through...
New research reveals an evolving landscape in luxury shopping. According to a WPP survey...
Top Influencer Marketing Strategies to Revolutionize Investment...
Influencer marketing is no longer just a buzzword—it's a powerhouse that’s reshaping...
How New Import Taxes Are Shaping Brand-Influencer Collaborations
In a landscape already marked by growing uncertainty and economic challenges, recent...
TikTok’s Role in the Trade Tussle: The Rise of...
In the ongoing trade tensions between the United States and China, a new digital front...
From Shein to Temu: How Tariff Changes Are Reshaping Influencer...
Recent changes to U.S. trade policy, especially the introduction of a 145% tariff on...
Winning TikTok & Instagram Marketing Strategies for...
Destination marketing has gone from postcards and glossy brochures to something far more...