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How Pinterest’s Where-to-Buy Links Redefine CPG Advertising
The update connects upper-funnel inspiration to lower-funnel conversions with built-in...
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Every marketer is asking the same question right now: How do you make TikTok Ads Manager...
How to Use Tiktok Search Ads Effectively
Marketers have long known TikTok for sparking trends, but here’s what’s shifting:...
Snapchat Upgrades App Promotion With New Monetization Options
Advertisers gain end-to-end tools for installs, purchases, and stronger campaign...
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Trump’s White House TikTok Debut Raises Questions About...
Launching the official account suggests the ban deadline may keep moving. On Tuesday...
Why Performance Influencer Marketing is the Future: Strategies...
Influencers have been known to help drive brand awareness and build trust with their...
Best Influencer Tracking Platforms for 2025
In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
Building a Multi-Link Monetization Engine (From Posts to Payouts)
In an era where a single swipe-up link no longer guarantees a sale, savvy influencers are...
CMO-Ready Influencer ROI One-Pager
When brands are pouring millions into influencer partnerships—only to discover that...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
Always-On vs Burst Campaign Influencer ROI Showdown
Savvy marketers face a pivotal choice: Should you invest in sustained, Always‑On...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...