Influencers can earn up to twice their normal rates across key categories during the...
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Personalized Inserts & QR Codes for Conversion Tracking
How can brands transform every physical touchpoint into a measurable growth engine...
Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...
New Snapchat Report Highlights Always-On Strategy Boosts ROAS by...
Brands maintaining uninterrupted summer campaigns enjoy nearly 50% higher return on ad...
How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
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How Payless Rebranded as a Luxury Brand to Prove the Impact of...
In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...
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Twitch has long been a platform for uninterrupted streaming content, with ads often seen...
Top TikTok Shop Campaigns Transforming Beauty & Skincare...
TikTok Shop isn't just playing in the e-commerce sandbox—it was making its own rules...
Top TikTok Shop Campaigns Fashion & Apparel Brands Can Take...
TikTok Shop didn’t just dip its toes into fashion and beauty—it dove in headfirst...
Top TikTok Shop Campaigns Reshaping Marketing for Gaming &...
In 2025, esports is more than just a hobby—it's a booming market projected to hit a...
Top TikTok Shop Campaigns Changing the Baby and Kids’...
The baby and kids' products market is booming—expected to reach a jaw-dropping $611.4...
Top TikTok Shop Campaigns Revolutionizing Luxury Brands and...
Luxury brands are facing a reckoning. Once untouchable symbols of heritage and prestige...
Perplexity Ads Lack Scale and ROI for Advertisers
Six months after launching its advertising business, Perplexity AI has captured the...
YouTube Updates Monetization Review System to Boost Creator...
YouTube is rolling out a significant update to its content monetization review system...