Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...
Social Commerce
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83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Pinterest’s 2025 Midyear Playbook Is Out – Insights for...
Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...
Live-Shopping Influencer Brief Blueprint for TikTok Shop Streams
Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce
Publicis Groupe has made a significant move in the influencer marketing space with the...
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From Marketplaces to Community Power: 2025 Rules of Influencer...
Influencer marketing is bigger than ever, but can it survive economic ups and...
Instagram’s Biggest Update Yet: 3-Minute Reels, Edits App...
Instagram has unveiled a series of major updates that significantly reshape the way users...
TikTok Shop Report: The Future of Social Commerce
TikTok isn’t just a social platform—it’s a cultural phenomenon, where creators turn...
Influencer Marketing in MENA: Redefining Brand Engagement in the...
With one of the world’s highest rates of digital penetration and a young, mobile-savvy...
Monthly Influencer Marketing Report [October 2024]
Imagine a world where every interaction between a brand and its audience is not merely a...
Influencer Marketing Report July 2024
Every day, over 1 billion Stories are posted across Facebook apps alone, while Instagram...
Step-by-Step Guide to Start Live Selling on TikTok + Examples...
When TikTok Live video came out in 2019, it opened a new avenue for marketers to reach...
Top TikTok Shop Influencers Driving Sales + How to Work With Them
In September 2023, TikTok had everyone from CNN to social media marketers talking about...
13 Best Marketing Campaigns on Instagram
With Instagram’s expansive ad reach and creative marketing solutions, many brands rely...