Twitch’s long-debated 70/30 split is back, but it doesn’t look like the open-door win...
Talent management
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Without local support, Canadian musicians and creators fear losing visibility against...
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Finding potential influencers to work with continues to be the biggest challenge for...
Boost Your Marketing Impact with Smarter Influencer Management
With the increasing maturity of influencer marketing, marketers are getting a better hang...
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45% of Ad Spend Is Wasted on Unbranded Content
CreativeX shows early-branding lapses and ignored safe zones are killing performance...
CRM-Powered Seed Lists: Dynamic Segmentation
Consumers no longer accept random product dumps as authentic endorsements, and...
Nano-Tier Seeding at Scale: 500 Gifts, 1 VA
What if you could mobilize 500 nano-influencers with just one virtual assistant...
How YouTube Showcased Creators as Brand Powerhouses in Cannes
From Neal Mohan’s keynote to global Creator Collectives, YouTube framed creators as...
Updating Your Brief Template After Each Campaign: Post-Mortem...
What if your next influencer campaign could learn from its predecessor—automatically...
Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...
Always-On Influencer Programs: Rolling Brief Framework for...
Influencer marketing has evolved beyond one-off product pushes into continuous...