In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
Talent management
LATEST
What Is Influencer Mapping and Why Does it Matter
Influencer marketing is evolving from one-off shout-outs to data-driven network...
Reverse Seeding Campaigns: The Smart Way to Build Brand Loyalty
More influencers are asking a blunt but strategic question: “If you want me to...
Product Seeding Strategy: How to Turn Free Gifts into Paid...
Influencer marketing is evolving beyond one-off product drops and transactional...
Inside TikTok UK’s Biggest Shopping Trends of 2025
Uncover the cultural forces and product crazes driving Britain’s retail...
Publicis Groupe Acquires Bespoke to Boost Sports Marketing Power
The deal pairs Bespoke’s league connections with Publicis’s data and creative scale...
More Articles
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...
Whitelisting & Spark Ads: Hand Over Paid Rights the Right...
Are you handing over paid rights the right way? Influencer whitelisting and TikTok Spark...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
![Influencer Marketing 2025 Predictions [265 Expert Insights]](https://s.influencermarketinghub.com/imaginary/resize?width=300&height=195&type=webp&url=https://influencermarketinghub.com/wp-content/uploads/2025/05/20250509_1855_Influencer-Marketing-Predictions-2025_remix_01jttzf5hdfpm8z75v8z3jh6pr.jpg)
Influencer Marketing 2025 Predictions [265 Expert Insights]
In a market flooded with benchmark reports, trend forecasts, and generic industry...
TikTok Live’s $10 Million Daily Revenue: Why Creators Can’t...
TikTok Live is quickly transforming from a niche feature into a central pillar of the...