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Tubi Launches Creator Program to Compete With TikTok and Prime
By investing in long-form creator content, Tubi expands its library and strengthens ties...
Create Tiktok Effects Tips and Tricks
TikTok’s fastest-rising creators aren’t just filming dances or voiceovers anymore —...
Instagram Finally Brings an iPad App (Reels Take Center Stage)
After 15 years of waiting, the long-requested app launches with short-form video...
TikTok Rolls Out Movie Ticket Purchases via TikTok Spotlight
Creators, trailers, and fan theories now link directly to in-app ticket sales. TikTok is...
How to Write Engaging YouTube Descriptions
Why do some YouTube videos with modest production value outperform polished campaigns...
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YouTube Brings Co-Authoring to Clips: How Collaborative Tags...
A first look at YouTube’s pilot feature that lets multiple creators share credit—and...
Building Creator Marketing Funnels That Actually Convert
What separates creators who get one-off briefs from those who earn recurring deals...
Instagram Shares Its Content Playbook: When to Post What
Discover how and when to leverage each Instagram surface to hit goals like new reach...
TikTok & iHeartRadio Team Up to Reinvent Talent Discovery
Next Up: Live Music blends real‑time performance metrics with expert judging to elevate...
Meta and Oakley Unveil Next‑Gen Smart Sports Glasses
A collaboration that marries iconic Oakley design with Meta’s AI hardware, built for...
From Ads to Episodes: Why Brands Are Betting on Creator‑Led...
Social‑first formats now rival TV, forcing marketers to brief, fund, and measure...
Generative AI Adoption Surges for Video Creative
According to the Interactive Advertising Bureau’s (IAB) July 2025 Digital Video Ad...
Digital Video Overtakes Linear TV, Captures 58% of U.S. TV/Video...
Digital video’s rise to prominence in U.S. ad budgets represents a tectonic shift in...
Facebook Lets You Add Music to Your Wall Updates Now
With automatic playback for audio‑enabled viewers, Facebook reintroduces music to the...