The rise of sustainability in consumer products has shifted the spotlight to organic and...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
TikTok’s AI Moderation Gamble Faces German Union Resistance
Platform replaces human moderators with AI despite EU content safety rules and accuracy...
The TikTok Formula Behind Ligue 1’s Record Engagement
How the French league built 20M followers and 1.6B views with consistency, localization...
More Articles
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
YouTube’s New Viewer Segments Unveil True Fan Engagement
YouTube’s shift from “returning viewers” to nuanced audience tiers arms creators...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
YouTube’s New Authenticity Push: Unoriginal Content Faces...
YouTube will demonetize repetitive, AI-generated, and low-effort videos under updated...
Tomorrowland Goes Digital: TikTok’s Year-Long Festival...
This year-long TikTok-Tomorrowland partnership delivers nonstop livestreams...
TikTok Shop Lays Off Staff After Missed 2024 Targets
Despite tripling U.S. Black Friday sales, TikTok’s Shop division failed to hit 2024...
Quit Instagram, Get Paid and Feel Better: Stanford’s Stunning...
Participants earned up to $150 to deactivate their social media accounts, and saw anxiety...
Instagram Adds Sound to Spotify Shares
Instagram now plays a short clip of Spotify songs right in your Stories for seamless...