Discover why resharing content and opt-in location sharing are Instagram’s latest tools...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Google’s Merlin & Meta’s AI Tools Are Replacing Ad...
Explore how AI-driven toolboxes from Alphabet and Meta are automating the entire digital...
Snapchat Report Unpacks Gen Z’s Diverse Mindsets
Learn why a one-size-fits-all approach fails and how regional nuances shape brand...
Why Instagram Livestreaming Now Demands 1K Followers
Exploring Instagram’s rationale and the broader live-streaming landscape. Instagram...
How Snapchat’s Seven Wonders Series Is Changing Educational TV...
See how Snapchat and SandStone Global reimagine classroom-style learning through an...
YouTube Brings Co-Authoring to Clips: How Collaborative Tags...
A first look at YouTube’s pilot feature that lets multiple creators share credit—and...
More Articles
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...
YouTube’s New Analytics Just Made Data-Digging 10× Faster...
Title search, duration and date sort, plus multi-metric pickers help you zero in on the...
A/B Testing Creative Hooks Inside Spark Ads (Template Included)
Are you unsure which creative hook will truly capture your audience’s attention—and...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...
Linking Shopify & TikTok Creator Sales Directly Into GA4
In the past year, marketers have watched TikTok Shop creators vault from zero to $15...
Optimizing for Conversions vs. Engagement: Campaign Objective...
What drives more value for brands: paid amplification that targets measurable...
Streamlining Sponsored Content on YouTube’s BrandConnect...
In the past decade, influencer marketing has transitioned from a novelty tactic to a...