What drives more value for brands: paid amplification that targets measurable...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
Streamlining Sponsored Content on YouTube’s BrandConnect...
In the past decade, influencer marketing has transitioned from a novelty tactic to a...
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Snapchat’s Q1 Boom: 92% of Chats Influence Purchases—Brands...
Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...
Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation
As Meta rolls out its first generative video-edit features, creators get free access to a...
Your Meta AI Chats Aren’t Private: How Public Feeds Expose...
With users unwittingly sharing medical, legal, and personal dialogs to a global audience...
More Articles
The TikTok Effect: How Supermarkets are Adapting to Viral Food...
TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...
Top TikTok Shop Campaigns Reshaping Marketing for Gaming &...
In 2025, esports is more than just a hobby—it's a booming market projected to hit a...
Top TikTok Shop Campaigns Changing the Baby and Kids’...
The baby and kids' products market is booming—expected to reach a jaw-dropping $611.4...
TikTok Shop Campaigns Driving Growth for Pet Product Brands
The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in...
TikTok Outlines Best Practices for High-Quality Product Listings
TikTok has made a significant push to improve the shopping experience on its platform...
Top TikTok Shop Campaigns Revolutionizing Luxury Brands and...
Luxury brands are facing a reckoning. Once untouchable symbols of heritage and prestige...
YouTube Updates Monetization Review System to Boost Creator...
YouTube is rolling out a significant update to its content monetization review system...
Fashion Marketing Trends for 2025: What Snapchat Data Reveals...
The apparel industry is undergoing a significant transformation—not just in what people...
Instagram Embraces 3:4 Aspect Ratio to Improve Photo Sharing...
Instagram has introduced native support for the 3:4 aspect ratio in photos, providing a...