The grocery chain handed over the brand to the people, and the internet turned shopping...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Snapchat Lenses: Introducing Lens Studio iOS & Web
Now, anyone can create custom AR experiences on the go with AI-powered prompts and...
LinkedIn’s New Ad Innovations [Mastering Video in a...
When 66% of marketers fear falling behind without video, these tools deliver control...
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LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
Threads Rolls Out Multi-Link Bios: What This Means for Creator...
In a move that could shake up social media, Instagram's Threads has introduced a new...
Expedia’s AI Turns Instagram Reels into Bookable Travel...
Social media has become a major source of inspiration for travelers. A recent survey by...
Adam Mosseri on Pivoting Your Instagram Content: Keep or Start...
Instagram’s Chief, Adam Mosseri, has shared valuable advice for creators considering a...
TikTok Launches Meditation Tools and Mental Health Fund to...
TikTok has introduced new initiatives aimed at supporting users' mental health and...
YouTube’s Latest Ad Innovations from BrandCast 2025: Peak...
YouTube’s recent BrandCast 2025 event introduced a range of new advertising innovations...
YouTube Launches Weekly Podcast Charts to Showcase the Top U.S...
YouTube has made a significant move in the podcasting space by launching its new Weekly...
The Best Social Media Strategies in Music: How to Amplify Your...
The music industry is thriving—$65.45 billion in 2025 alone, marking its tenth...
Effective Social Media Strategies in Real Estate Marketing
The real estate market is on a meteoric rise, projected to hit a whopping $654 trillion...