Marketers know TikTok’s reach comes with risk. As campaigns scale, so do the chances of...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Sabrina Carpenter and TikTok Orchestrate Album Launch Through...
A multi-layered campaign transforms music discovery into interactive fan...
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
YouTube Expands Gift Goals to All U.S. Creators to Maintain Keep...
Gamified targets aim to boost livestream earnings, strengthen community participation...
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
More Articles
TikTok Elevates Songwriters with New Marketing Tools
A dedicated profile label and Music Tab give composers a permanent home for their catalog...
Snapchat’s Sports Audience Fuels Athlete Creator Growth
TOGETHXR’s partnership arms emerging pros with tools to grow audiences and revenue on...
CareerTok Is the New Career Center: Why Gen Zs Trust TikTok...
Seven in ten young adults now scout jobs and education paths on social platforms...
Facebook Lets You Add Music to Your Wall Updates Now
With automatic playback for audio‑enabled viewers, Facebook reintroduces music to the...
Inside Facebook’s Push Against Unoriginal Content: 500K Spam...
With half‑year takedowns of 10 million impersonators and stricter feed rules...
How an AI Band Captured Spotify’s Spotlight
Discover the story behind the 60s‑inspired rock quartet that turned artificial...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...