In the aftermath of a successful launch, two pressing questions emerge for performance...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...
Linking Shopify & TikTok Creator Sales Directly Into GA4
In the past year, marketers have watched TikTok Shop creators vault from zero to $15...
Optimizing for Conversions vs. Engagement: Campaign Objective...
What drives more value for brands: paid amplification that targets measurable...
Streamlining Sponsored Content on YouTube’s BrandConnect...
In the past decade, influencer marketing has transitioned from a novelty tactic to a...
More Articles
Google Lens Comes to YouTube Shorts [Pause, Tap, Search]
YouTube is introducing a powerful new feature to its Shorts platform: the integration of...
TikTok’s Album Campaigns for Jin, Avicii, and Damiano David...
TikTok has long been known for its ability to make songs go viral, but the platform is...
Top TikTok Campaigns Shaping the Future of the Music Industry
If you haven’t noticed yet, TikTok is the place for music discovery in 2025. With over...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
Threads Rolls Out Multi-Link Bios: What This Means for Creator...
In a move that could shake up social media, Instagram's Threads has introduced a new...
Expedia’s AI Turns Instagram Reels into Bookable Travel...
Social media has become a major source of inspiration for travelers. A recent survey by...
Adam Mosseri on Pivoting Your Instagram Content: Keep or Start...
Instagram’s Chief, Adam Mosseri, has shared valuable advice for creators considering a...
TikTok Launches Meditation Tools and Mental Health Fund to...
TikTok has introduced new initiatives aimed at supporting users' mental health and...