Holiday wins are rarely about “more content”—they’re about content timed to...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Shop Holiday Playbook: Live, Bundles, Spark-style Ads...
What happens when QVC-style storytelling collides with TikTok’s algorithmic reach? And...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
TikTok Increases US Creator Revenue Share to 90%
TikTok is significantly boosting its creator payouts in North America, offering U.S. and...
TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...
Holiday Shipping & Fulfillment Cutoffs Playbook for Social...
What happens when a perfectly timed holiday post promises “arrives by Christmas” —...
More Articles
Short Captions vs Long Form on IG & TikTok
Captions have become one of the most debated elements of social content strategy. Should...
Snapchat Taps WooCommerce to Attract SMB eCommerce Sellers
The move aims to make Snapchat more competitive for merchants ahead of the holiday...
Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
Sephora’s Biggest Launch Yet: Rhode Hits $15M in a Day
Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...
Trump Greenlights $14B TikTok Deal to Avert U.S. Ban
A White House order approves a joint-venture plan, but China’s sign-off remains...
YouTube Memberships & Supers: Stacking for RPM Uplift
Creators are asking a sharper question in 2025: How do you lift RPM without relying on...
YouTube Shopping Affiliate for Shorts: Commission &...
How do creators turn a 15-second clip into a reliable revenue stream? And what patterns...
X (Twitter) Subscriptions & Payouts: Pricing, Eligibility...
Creators on X (formerly Twitter) are asking two urgent questions in 2025: Can...
YouTube Shorts RPM Benchmarks
What does a million views on YouTube Shorts actually pay in 2025—and why are some...