Social Media Marketing News and Resources

Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.

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Skylight Bets on Human Curation to Counter TikTok’s Algorithm

Skylight Bets on Human Curation to Counter TikTok’s Algorithm

By letting users build their own feeds, Skylight challenges the dominance of automated...

New Platform Targets UGC Demand in Social Media Marketing

New Platform Targets UGC Demand in Social Media Marketing

Content Depot is designed to help brands cut costs and production delays while staying...

Superdigital Acquisition Reinforces Social-First as Consumer Attention Driver

Digital Marketing • Social Media

Superdigital Acquisition Reinforces Social-First as Consumer...

By absorbing the boutique agency, Song deepens its integration of creators, content, and...

EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty

EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty

Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...

TikTok AI Shift Puts UK Content Moderation Staff at Risk

TikTok AI Shift Puts UK Content Moderation Staff at Risk

Hundreds of jobs hang in the balance as AI tools replace human...

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TikTok Employees Flag Teen Safety Risks in Court Video

TikTok Employees Flag Teen Safety Risks in Court Video

Newly unsealed clips reveal internal concerns that contradict TikTok’s public safety...

TikTok Shop Forces GMV Max on Advertisers

eCommerce • Social Media

TikTok Shop Forces GMV Max on Advertisers

The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...

Meta’s AI Dubbing Is Redefining Multilingual Reach for Creators and Brands

Meta’s AI Dubbing Tool Turns Creators Into Global Content...

A look at how Meta’s auto-translation feature could redefine cross-border reach on...