Instagram users spend an average of over 50 minutes on the platform per day. When you're...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Trendjacking
Every marketer watching TikTok’s For You feed has asked the same two questions: ...
Top Social Media Trends Shaping the Future of Organic &...
The rise of sustainability in consumer products has shifted the spotlight to organic and...
TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
More Articles
Snapchat’s Q1 Boom: 92% of Chats Influence Purchases—Brands...
Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...
Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation
As Meta rolls out its first generative video-edit features, creators get free access to a...
Your Meta AI Chats Aren’t Private: How Public Feeds Expose...
With users unwittingly sharing medical, legal, and personal dialogs to a global audience...
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Spark Ads & Whitelisting Permission Addendum
Why does a 30-second TikTok clip suddenly cost 25% more once you ask for the Spark code...
Earn Licensing Fees with YouTube Player for Education
Whether you produce micro-learning clips or full-length lectures, signing payment terms...
83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...