Marketers know TikTok’s reach comes with risk. As campaigns scale, so do the chances of...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Sabrina Carpenter and TikTok Orchestrate Album Launch Through...
A multi-layered campaign transforms music discovery into interactive fan...
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
YouTube Expands Gift Goals to All U.S. Creators to Maintain Keep...
Gamified targets aim to boost livestream earnings, strengthen community participation...
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
More Articles
Quit Instagram, Get Paid and Feel Better: Stanford’s Stunning...
Participants earned up to $150 to deactivate their social media accounts, and saw anxiety...
Instagram Adds Sound to Spotify Shares
Instagram now plays a short clip of Spotify songs right in your Stories for seamless...
TikTok’s Bulletin Boards Bring Broadcast Messaging to Creator...
TikTok’s new Bulletin Boards let select creators and brands send one-to-many...
How “Schedule I” Became a Viral Content Machine
Four-player chaos, TikTok-ready moments, and streamer-friendly mechanics amplified...
Olipop’s UGC Strategy: 5¢ Drops and Hotel Experiences That...
Far beyond free cans, the brand’s summer campaign blends immersive travel and...
Real-Time Auctions Arrive on TikTok Shop via Countdown Bidding
Countdown Bidding’s seamless live-stream interface, clear “auction only” labeling...
Why Instagram and TikTok Are Bringing Short-Form Video to Your TV
Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...
New Snapchat Report Highlights Always-On Strategy Boosts ROAS by...
Brands maintaining uninterrupted summer campaigns enjoy nearly 50% higher return on ad...
TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist
Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...