As paid social spending grows more complex, brands face a new challenge: not just running...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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How to Advertise Responsibly to Kids and Teens
How do you promote products to digital-native teens without breaking the law or their...
Meta Ad-Account Security for Teams: Stop Hijacks Before They...
What happens when a single stolen cookie drains thousands in ad spend before you even...
TikTok Disclosure Enforcement & the Commercial Content...
Why are TikTok videos disappearing for “missing disclosure,” and how can brands prove...
TikTok Shop Offer Architecture: Vouchers, Bundles, Free Shipping...
Why do some TikTok Shop listings stop at 1% conversion, while others hit 8–10%+ during...
Live Shopping Formats that Actually Convert
What makes one live shopping show pull in five-figure sales while another flatlines after...
More Articles
Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
Q4 Attribution Under Pressure: UTMs, Promo Codes, LTK/Shopify...
How do you prove which creator actually drove your BF/CM sales when every click, cookie...
UGC Ads Shotlist for Peak Season: 10 Holiday Creatives That...
How do you stand out when every brand floods the feed with glossy ads and countdown...
Pinterest Holiday Path to Purchase: Trends & Shoppable Pins...
Holiday shopping doesn’t start on Black Friday in stores anymore; it starts on...
Meta Upgrades Facebook Reels With Smart Recommendations and...
AI-driven topic suggestions and visible friend likes make Facebook’s video feed more...
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
Snapchat Turns Chat Into a Brand Channel at Advertising Week NY...
At Advertising Week New York 2025, Snapchat took a bold stance on the future of social...
The Holiday Channel & Format Timing Blueprint (TikTok...
Holiday wins are rarely about “more content”—they’re about content timed to...
TikTok Shop Holiday Playbook: Live, Bundles, Spark-style Ads...
What happens when QVC-style storytelling collides with TikTok’s algorithmic reach? And...