What drives more value for brands: paid amplification that targets measurable...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
Streamlining Sponsored Content on YouTube’s BrandConnect...
In the past decade, influencer marketing has transitioned from a novelty tactic to a...
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Snapchat’s Q1 Boom: 92% of Chats Influence Purchases—Brands...
Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...
Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation
As Meta rolls out its first generative video-edit features, creators get free access to a...
Your Meta AI Chats Aren’t Private: How Public Feeds Expose...
With users unwittingly sharing medical, legal, and personal dialogs to a global audience...
More Articles
Top Footwear Social Media Trends You Can’t Ignore
Today, the most compelling footwear social media strategies are centered on three...
Exploring the Top Social Media Trends in Luxury Goods
For luxury brands, the key to growth today lies in mastering hyper-targeted, culturally...
Top Trends Revolutionizing Beauty & Skincare Marketing
Forget vague predictions—here’s what’s actually moving the needle in beauty...
From ‘Charlie Bit Me’ to AI Tools: How YouTube Became a...
In 2025, YouTube celebrates two decades of transforming the social media and...
Say Goodbye to Copyright Issues: YouTube’s AI Music Assistant...
Content creators are constantly battling copyright claims over music usage on YouTube. To...
From TikTok Viral Post to Limited-Edition Product: How Pantene...
Pantene’s latest campaign, "Unexpired Pantene," showcases a masterclass in how brands...
Pinterest Responds to AI Backlash: Introducing Gen AI Labels for...
As generative AI (Gen AI) tools continue to evolve, platforms like Pinterest are feeling...
Snapchat Scraps Redesign as Engagement, Earnings Slide
In a significant move, Snapchat has reversed its decision to simplify the app’s design...
How Mashreq’s SMASHREQ Game Took Over TikTok and Captured...
Mashreq’s recent SMASHREQ campaign, an augmented reality (AR) game released on TikTok...