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Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
How Lidl Went Viral with 1.7 Million AI-Generated Products
The grocery chain handed over the brand to the people, and the internet turned shopping...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
More Articles
TikTok Tests Footnotes to Enhance Content Context: A Look at How...
With the rise of misinformation across social media platforms, TikTok is taking steps to...
OpenAI to Launch Its Own Social Media Network: Will It Rival X...
The race to dominate the AI-powered social media space has just become more competitive...
TikTok Fashion Playbook 2025: A Guide for SMBs to Unlock Style...
TikTok has become a powerhouse in the world of fashion marketing, especially for small...
Meta and AlUla Join Forces for the First Instagram Creators...
In a landmark collaboration, Meta, the Royal Commission for AlUla (RCU), the Saudi...
Tesla’s Social Media Ads: Will ‘Edgy’ Humor Help or...
Tesla, the electric vehicle giant known for disrupting the automotive industry, has...
Top TikTok and Instagram Strategies Shaping the Sports Industry
Most sports marketers underestimate how much non-sports content is outperforming game-day...
TikTok Eyes Japan for E-Commerce Push: A Key Move in Its Global...
TikTok, the short-form video platform that has become a major player in social media, is...
The Power of Playful Marketing: How Duolingo Uses Quirky Content...
Duolingo has evolved from a language-learning app to a social media marketing powerhouse...
Music Promoters Adapt to Uncertainty: Diversifying Beyond TikTok...
As the uncertainty surrounding TikTok’s future continues, music promoters are...