Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Snapchat Lenses: Introducing Lens Studio iOS & Web
Now, anyone can create custom AR experiences on the go with AI-powered prompts and...
LinkedIn’s New Ad Innovations [Mastering Video in a...
When 66% of marketers fear falling behind without video, these tools deliver control...
Pinterest’s 2025 Midyear Playbook Is Out – Insights for...
Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...
Why Links Are Now Performing Better on Threads, According to...
From bio URLs to in-post ranking, Meta’s renewed focus on links could open a fresh...
More Articles
How UEFA’s TikTok Campaign Hit Big Without Compromising...
In a world where data privacy concerns are at an all-time high, UEFA’s TikTok campaign...
Threads Ads Expanding to All Meta Advertisers: What It Means for...
Meta has officially expanded its Threads ad offering to all eligible advertisers...
Instagram’s New Storylines Feature Tests The Future of...
Instagram has always been at the forefront of social media innovation, constantly...
How Combo Gifting and Auto-Dubbing Will Change YouTube’s...
YouTube is continuously evolving to meet the needs of both creators and their audiences...
Instagram’s New Blend Feature: A Collaborative Twist on Reels
Instagram has just launched a new feature aimed at enhancing the social experience around...
Instagram’s Finally Launched Edits, The Game-Changing App...
After months of anticipation, Instagram has officially launched its new video creation...
YouTube Integrates AI Overviews into Search Results: What You...
YouTube is taking content discovery to the next level with its new AI Overviews feature...
Luxury Shopping Goes Social: 27% of Shoppers Buy Through...
New research reveals an evolving landscape in luxury shopping. According to a WPP survey...
TikTok’s Role in the Trade Tussle: The Rise of...
In the ongoing trade tensions between the United States and China, a new digital front...