TikTok is significantly boosting its creator payouts in North America, offering U.S. and...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...
Holiday Shipping & Fulfillment Cutoffs Playbook for Social...
What happens when a perfectly timed holiday post promises “arrives by Christmas” —...
Tips for Using Community Posts on YouTube for Conversion
In 2025, YouTube’s Community Posts are no longer just filler between...
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X Premium Users Get 10x More Reach [New Report]
Analysis of 18.8M posts shows paying tiers reshape distribution across the...
Meta’s AI Ad Updates: Personalized Agents, Video Enhancements...
The latest rollout redefines how businesses connect with customers across Facebook...
More Articles
YouTube Live To Shorts Engine: Turn Streams into Feed Wins
What if every two-hour YouTube Live session could power weeks of feed-friendly Shorts...
Instagram Pinned Comments 2.0: Framing the Narrative
What’s the first thing people notice when they scroll past your caption? Increasingly...
YouTube “Test & Compare” Thumbnails: Native A/B for CTR...
What makes one YouTube thumbnail irresistible while another gets ignored? For years...
TikTok Smart+ Orchestration: Unite Organic Posts with Paid
Advertisers today face a dilemma: How do you turn the TikToks that resonate organically...
TikTok Turns Trip Planning Into Bookings With New Travel Ads
Highlights how TikTok is pushing from discovery into measurable conversions for the...
Pinterest Publishes Four-Step Framework to Optimize Pin Listings
A structured process designed to help advertisers align campaigns with user...
Meta Adds Custom Badges and Challenges for Creator Communities
New tools aim to personalize recognition and encourage deeper fan interaction on...
31 Days of TikTok-Tober Makes Halloween a Platform-Wide Event
A daily content calendar extends spooky season into a full month of themed...
Pinterest Pushes Visual Shopping With Top of Search Ads
The new format ensures brands appear in the most influential moments of product...