Effective paid amplification strategies bridge the gap between creator creativity and...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
YouTube’s New Viewer Segments Unveil True Fan Engagement
YouTube’s shift from “returning viewers” to nuanced audience tiers arms creators...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
More Articles
Why Instagram and TikTok Are Bringing Short-Form Video to Your TV
Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...
New Snapchat Report Highlights Always-On Strategy Boosts ROAS by...
Brands maintaining uninterrupted summer campaigns enjoy nearly 50% higher return on ad...
TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist
Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...
E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...
Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...
What TikTok Community Fest Reveals About the Future of Instant...
With 8 million LIVE shopping hours and a 120 % YoY sales bump in the U.S., the fest...
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...
YouTube’s New Analytics Just Made Data-Digging 10× Faster...
Title search, duration and date sort, plus multi-metric pickers help you zero in on the...
A/B Testing Creative Hooks Inside Spark Ads (Template Included)
Are you unsure which creative hook will truly capture your audience’s attention—and...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...