What happens when a single stolen cookie drains thousands in ad spend before you even...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Disclosure Enforcement & the Commercial Content...
Why are TikTok videos disappearing for “missing disclosure,” and how can brands prove...
TikTok Shop Offer Architecture: Vouchers, Bundles, Free Shipping...
Why do some TikTok Shop listings stop at 1% conversion, while others hit 8–10%+ during...
Live Shopping Formats that Actually Convert
What makes one live shopping show pull in five-figure sales while another flatlines after...
Instagram Reels vs Stories
When should a brand post a Reel and when is a Story the smarter move? It’s a question...
Instagram Broadcast Channels + Reminders: Drive Attendance...
In 2025, Instagram’s creator strategy revolves around one powerful question: How do you...
More Articles
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
Snapchat Turns Chat Into a Brand Channel at Advertising Week NY...
At Advertising Week New York 2025, Snapchat took a bold stance on the future of social...
The Holiday Channel & Format Timing Blueprint (TikTok...
Holiday wins are rarely about “more content”—they’re about content timed to...
TikTok Shop Holiday Playbook: Live, Bundles, Spark-style Ads...
What happens when QVC-style storytelling collides with TikTok’s algorithmic reach? And...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
TikTok Increases US Creator Revenue Share to 90%
TikTok is significantly boosting its creator payouts in North America, offering U.S. and...
TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...
Holiday Shipping & Fulfillment Cutoffs Playbook for Social...
What happens when a perfectly timed holiday post promises “arrives by Christmas” —...
Tips for Using Community Posts on YouTube for Conversion
In 2025, YouTube’s Community Posts are no longer just filler between...