The rollout signals TikTok’s ambition to become a more social, not just entertainment...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
YouTube Tests Gift Goals to Boost Livestream Donations
Gamified targets aim to increase creator earnings and deepen audience...
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...
Data confirms immersive formats drive stronger attention, engagement, and full-funnel...
More Articles
Advanced Social Media Marketing Techniques for Specific...
Social media marketing may be effective, but only if you’re using the right techniques...
Instagram DM Automation: Save Time and Drive Results
Instagram users spend an average of over 50 minutes on the platform per day. When you're...
TikTok Trendjacking
Every marketer watching TikTok’s For You feed has asked the same two questions: ...
Top Social Media Trends Shaping the Future of Organic &...
The rise of sustainability in consumer products has shifted the spotlight to organic and...
TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
TikTok’s AI Moderation Gamble Faces German Union Resistance
Platform replaces human moderators with AI despite EU content safety rules and accuracy...
The TikTok Formula Behind Ligue 1’s Record Engagement
How the French league built 20M followers and 1.6B views with consistency, localization...