How do you stand out when every brand floods the feed with glossy ads and countdown...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Pinterest Holiday Path to Purchase: Trends & Shoppable Pins...
Holiday shopping doesn’t start on Black Friday in stores anymore; it starts on...
Meta Upgrades Facebook Reels With Smart Recommendations and...
AI-driven topic suggestions and visible friend likes make Facebook’s video feed more...
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
Snapchat Turns Chat Into a Brand Channel at Advertising Week NY...
At Advertising Week New York 2025, Snapchat took a bold stance on the future of social...
The Holiday Channel & Format Timing Blueprint (TikTok...
Holiday wins are rarely about “more content”—they’re about content timed to...
More Articles
X (Twitter) Subscriptions & Payouts: Pricing, Eligibility...
Creators on X (formerly Twitter) are asking two urgent questions in 2025: Can...
YouTube Shorts RPM Benchmarks
What does a million views on YouTube Shorts actually pay in 2025—and why are some...
YouTube Live To Shorts Engine: Turn Streams into Feed Wins
What if every two-hour YouTube Live session could power weeks of feed-friendly Shorts...
Instagram Pinned Comments 2.0: Framing the Narrative
What’s the first thing people notice when they scroll past your caption? Increasingly...
YouTube “Test & Compare” Thumbnails: Native A/B for CTR...
What makes one YouTube thumbnail irresistible while another gets ignored? For years...
TikTok Smart+ Orchestration: Unite Organic Posts with Paid
Advertisers today face a dilemma: How do you turn the TikToks that resonate organically...
TikTok Turns Trip Planning Into Bookings With New Travel Ads
Highlights how TikTok is pushing from discovery into measurable conversions for the...
Pinterest Publishes Four-Step Framework to Optimize Pin Listings
A structured process designed to help advertisers align campaigns with user...
Meta Adds Custom Badges and Challenges for Creator Communities
New tools aim to personalize recognition and encourage deeper fan interaction on...